Club Promoters: How I Got One, What They’re Good For, & What To Know/Avoid
Names of people and places have been censored for privacy.
How We Met
A Not So Meet Cute
“Why are you sitting?” A man with gold chains, an army green fur coat, and a mohawk asked me. It was my first time at a luxury club in London. It was also my first night out in heels in the last four months and I had a cramp in my leg. “Well let me rub it,” he said. Normally, I would not let strange men massage my leg but our table was two magnum bottles deep in Belvedere and my judgement was clouded. “Go ahead.” I laughed. He took a seat next to me and introduced himself. “I am a club promoter. I can get you in anywhere you want with whoever you want.” I nodded, I only kind of believed him. We exchanged numbers and Instagram handles and soon it was time to leave.
Three weeks later, my friend informed me that her sister was coming to visit. I finally texted our promoter. He said, “how about (insert club name here)?” He offered us early entry, complimentary dinner and free bottle service all night.
Dress Up Required
Dresses and heels he told us. I wore a silky green romper that I had purchased from Urban Outfitters. I did all of my friends makeup and we met our promoter at the club. It was a five pound cover, but that is a small price to pay considering the night ahead of us.
Indoor Circus
We walked in to other girls already set up at their tables. Our promoter checked my coat and lead us to our table where we were given complimentary cocktails and as much sushi as we wanted by men in purple silk vests. “Stay here,” he said. “Enjoy yourselves, I will be right back.”
He didn’t return until the club opened to the public but we felt quite comfortable being waited on hand and foot.
Open For Business
The club opened to the public and in poured girls who flocked straight to the bar. A man brought out a tub of ice, a large bottle of Grey Goose, empty glasses and pitchers of cranberry juice. Our promoter poured me vodka with a splash of cranberry juice.
What Happened Next?
Our promoter ran out with a full glass every time he saw mine was empty. We danced the night away. And some sort of semi-famous rapper came out to perform for us. There were those bottles with the sparklers in them that you always see in the movies. Four hours later, it was time to retire and the rest was history.
Why You Need One
You don’t… but if you’re a gal on a budget with an already extensive closet of nice dresses and going out tops, go for it! You can have a perfectly fun time going to normal clubs and bars… but if you want to finesse the system, this is for you.
Having a promoter is great if you want to live the luxury life for little or no cost. I once asked a man in VIP how much he paid for VIP and bottle service and he told me 1500 quid. I got in and was drinking for free. But there are times that having a promoter can feel morally questionable. More on that later…
How To Know A Promoter Is A Good Fit For You
They find you
Don’t search for a promoter. It won’t work. You will find one that is either not good or a little sketchy. If you simply go to a luxury club and have a good time they will find you. They will also find you if you post photos at the clubs. They are looking at those Instagram accounts and who tags them.
They put you first
I was lucky and the first one that approached me treated us like queens BUT that is not always the case. I have seen girls invited for nights out by some of the biggest promoters in the city, arrive at the club or an event, and then turned away in favor of other clients. Additionally, every city has a few promoters that everyone knows about. They get their girls in first, they act entitled and they have the best tables. YOU DON’T NEED THAT. They will accept anybody as a client and then pick and choose week to week. Find a promoter that knows how long you are in the city, how many people you will probably be bringing to events, and then see how they treat you. If they give you priority consistently and make sure you are taken care of, then they are probably a good fit.
Loyalty
Promoters will often try to poach other promoters clients while at the club. I was in a luxury club and a few of my friends wandered off. They were quickly approached by another promoter. My promoter told them to back off and then asked us kindly to stay by the table. If you are loyal to your promoter they will be loyal to you.
They don’t make you sacrifice your morals
There are so many things about having a promoter that makes you wonder if you are doing the right thing by even having one. You are both aware that you are using each other yet you both feel like you owe each other something. I was using our promoter for free experiences and alcohol and while I knew I didn’t have to keep going back, we did anyways. They are only using you for their work but if you keep coming back week after week, they have to give you priority over new clients (or at least they should). This can be hard to get used to BUT the thing that really made me question having a promoter is if they make you pick and choose friends to bring based on their looks. NEVER exclude your friends just to get free alcohol, that should be a no brainer.
You have fun and feel safe!
